Exhibitor Application FAQs - General Sales

Location
Where will WEFTEC 2025 be held?

Booth Selection
How do I complete my WEFTEC 2025 booth application?
Will I be able to select my booth on my application?
When will my booth be assigned?
What is the payment schedule?
What is the exhibit space cancellation policy?
What if I change my mind after I submit my application?
Where can I view the Exhibitor License Agreement?
What are the fees?
What is included in my WEFTEC 2025 booth space?

WEFTEC FloorPlan
How can I view the WEFTEC 2025 floorplan? 
How were the WEFTEC Specialty Pavilions developed for WEFTEC 2025?  
What Speciality Pavillions will be on the WEFTEC 2025 exhibit floor?

Priority Points
Why are Priority Points Important? 
How Are Priority Points Earned?  
Can I keep my points if I do not exhibit at WEFTEC this year?
A merger or acquisition has taken place with my company. What is WEF’s policy as it related to priority points? 

Exhibitor Membership
What are the benefits of Exhibitor Membership?
I have a Professional or Corporate Membership. Can I get the member discount?
What is the price for Exhibitor Membership?
How do I become an Exhibitor Member

Booth Shares
What is a Booth Share? 
What are the Booth Share Benefits? 
How do I set up Booth Shares for my company? 
What is the cost of a Booth Share? 
How can I access the Booth Share application?  
Do Booth Shares earn Priority Points?

Contacts
I have more questions! Who can I contact?


Location

Where will WEFTEC 2025 be held? 
WEFTEC 2025 98th Annual Technical Exhibition & Conference
McCormick Place Convention Center
Chicago, IL USA

Conference: September 27 - October 1, 2025
Exhibition: September 29 - October 1, 2025


Booth Selection

How do I complete my WEFTEC 2025 booth application?
On December 2, you will receive an email from service@mapyourshow.com, which will contain your customized WEFTEC 2025 booth application link. To ensure you receive this communication, please email us your updated contact information to WEFTECSales@wef.org.
 
Will I be able to select my booth on my application? 
When completing your application, you will be prompted to select your booth size and will be able to list up to 5 preferred booth numbers. If your preferences are not available at the time your booth is assigned, the best available booth will be assigned to you based on your listed preferences.  

When will my booth be assigned?
Beginning January 2025, WEF will review/assign General Sales booth space applications in date receipt order. All assignments will be notified by February 2025 
 
What is the payment schedule?
For applications submitted before April 1, 2025:
  • 50% deposit due at the time of application.
  • Final payment due April 30, 2025.

For applications submitted after April 30, 2025:

  • 100% deposit due with application. 

What is the exhibit space cancellation policy?

  • Exhibitors cancelling or reducing space reservations before January 31, 2025, will receive a full refund.
  • Exhibitors cancelling or reducing space reservations between February 1, 2025, and April 30, 2025, will be liable for a cancellation fee equal to 50% of the total exhibit space fee of the cancelled space.
  • Cancellation/reductions after April 30, 2025, will be liable to a cancellation equal to 100% of the total exhibit space fee.  

Any cancellations or reductions in booth space must be received in writing to WEFTECSales@wef.org.

What if I change my mind after I submit my application?
You may increase, reduce, or cancel your space with a 0% penalty until January 31, 2025. All cancellation/reduction requests must be received in writing to WEFTECSales@wef.org 

Where can I view the Exhibitor License Agreement?
View the WEFTEC 2025 Exhibitor License Agreement

What are the fees?

General Sales
(Applications accepted beginning December 2 - for new exhibitors or companies who exhibited at a prior WEFTEC)

  • Exhibitor Member rate = $46 per square foot, plus $250 per corner
  • Non-Member rate = $54 per square foot, plus $250 per corner

*NEW in 2025 – There will not be a Second Advance Sales Period. All applications received on or after December 2 will be processed in date received order during the General Sales period.

*NEW in 2025 – Companies booking 1600 square feet or larger of exhibit space will have their corner and booth share fees waived. Corner fees will be waived after your booth is assigned. See What is a Booth Share?  

What is included with my WEFTEC 2025 booth space?

Your Space

  • Inline booths: 8’ high back drape, 3’ high side dividers 
  • Shared islands: 8’ high back drape 

(The exhibitor is responsible for all ancillary items: booth furnishings, carpet, tables, chairs, electricity, other utility connections, etc.) 

Badges 

  • Booth personnel admittance badges: four per 100 square feet of contracted space. 
  • Additional badges may be purchased at the prevailing rate.  
  • All exhibitor badges allow access to technical sessions at no additional cost.  

 Access to Data

  • Free access to registrant data (does not include e-mail addresses) via download once space is fully paid. Non-exhibiting companies may not purchase the use of this data.  
  • Free online access to conference proceedings.  

Benefits and Promotions 
Exclusive access to benefits including listings (deadlines apply) and promotional tools, including:  

  • Profile in online planner/digital exhibitor directory (desktop version) and WEFTEC mobile app
  • Company listing in Conference Announcement  
  • Free Customer Invitation Program, including e-mail signature, web banners, social media-ready templates, and e-mail templates  
  • Pre-show webinars to help you prepare and be successful at WEFTEC 
  • At-show, complimentary access to keynote and technical sessions. 

 Additional Marketing Opportunity: Digital Exhibitor Directory Listings 
Receive up to a 31% discount by upgrading your directory listing during the booth application process. 

  BASIC DELUXE PREMIUM PREMIUM PLUS
Discounted Rate (Onsite) Comp. $545 $1,090 $2,150
Standard Rate Comp. $785 $1,550 $3,100
Contact Info Y Y Y Y
Company Description Y Y Y Y
Product Categories Y Y Y Y
Booth number with active link to floorplan Y Y Y Y
Website Y Y Y Y
Logo   Y Y Y
Access to Leads   Y Y Y
Showcase Images   X 4 6
Showcase Videos   X X 4
Featured Exhibitor Listing   X Y Y
Featured Exhibitor Search (Priority Placement in Search Results)   X X Y
Highlighted Booth   X X Y
Exhibitor Collateral (Product Brochures and Press Releases)   2 4 6
Virtual Business Cards   2 4 6
Show Specials   1 2 3

 

Additional Marketing Opportunity: WEF Buyer’s Guide 
Integrated with the WEFTEC Exhibitor Directory, the WEF Buyer’s Guide provides a comprehensive, interactive gateway to products, solutions, and services for leading decision makers worldwide. Each contract period is 12 months, and content can be added/updated at any time—keeping your offerings fresh and timely. Purchase now and get a 15% discount! 

WEFTEC 2025 Pricing: Enhanced Level Profile -- $465.80/12 months (regular rate $548/12 months) 

  • Company logo 
  • Company description 
  • Inclusion in 3 product categories (WEFTEC Exhibitor Showcase category is free) 
  • Company contacts – unlimited (name, title, headshot image, direct link to email address) 

Click here for current Enhanced profile example

WEFTEC 2025 Pricing: Bronze Level Profile -- $1,049.75/12 months (regular rate: $1,235/12 months) 

  • Products section--unlimited (includes product image, title, description and hyperlink) 
  • Keyword Integration (500 characters of keywords or phrases) 
  • Live iFrame of company website 
  • Company logo 
  • Company description
  • Inclusion in 6 product categories (WEFTEC Exhibitor Showcase category is free) 
  • Company contacts – unlimited (name, title, headshot image, direct link to email address) 

Click Here for current Bronze profile example

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WEFTEC Floorplan

How can I view the WEFTEC 2025 floorplan? 
View the floor plan here.

How were the WEFTEC Specialty Pavilions developed for WEFTEC 2025?  
WEFTEC’s specialty pavilions have been reimagined to align with the vision of a life free of water challenges. As part of the strategic plan, WEF’s goals are:   

  • Goal 1: Attract and develop a diverse and passionate water workforce 
  • Goal 2: Cultivate a purpose-driven community to sustainably solve water challenges for all 
  • Goal 3: Lead the transformation to the Circular Water Economy

What Specialty Pavilions will be on the WEFTEC 2025 exhibit floor?  
 Advanced Technology Solutions Pavilion 

Showcases digital-based technologies and practices to aid practitioners in designing and operating water systems more efficiently and effectively. The Pavilion includes the following focus areas: 

  • Drones  
  • Cybersecurity  
  • Artificial Intelligence  
  • Virtual Reality  
  • Automation 

Circular Water Economy Pavilion 
Dedicated to systems that optimize and recover valuable resources from water and wastewater in ways that fight climate change, support equitable economic development, and ensure water services for all.  Includes the following areas: 

  • Industrial Sustainability 
  • Energy Efficiency and Decarbonization 
  • Green infrastructure 
  • Distributed Infrastructure 
  • Desalination and Side-Stream Products 

Innovation Pavilion 
In collaboration with premier innovators including our partners BlueTech® Research and Imagine H2O, we present a forum for market leaders to work with entrepreneurs. Exhibiting companies display emergent technologies to demonstrate their impact, and professionals visualize the potential of the water sector. Innovation Pavilion includes:  

  • Main Showcase with companies from BlueTech® and Imagine H20 
  • Discovery Zone – exclusive to Innovation Showcase alumni and innovation award recipients 
  • Innovation Theater 

New Exhibitor Pavilion 
This pavilion is exclusive to first-time WEFTEC exhibitors.   

Workforce Pavilion  
Workforce issues are paramount to meet the current and future challenges facing the water sector. This Pavilion will focus on companies who provide recruitment, staffing, and HR/PEO services, and companies/municipalities recruiting for positions.  

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Priority Points

Why are Priority Points Important?
WEFTEC exhibit space is assigned according to an exhibitor’s earned priority points during Advance Sales and considered when reviewing booth move requests. During General Sales, contracts received are assigned on a date-received basis.

Exhibitors may lose 1 point per infraction for failure to adhere to show policy such as exhibitor display out of compliance with show regulations. Exhibitors will lose 5 points per infraction for early tear-down or abandonment. 

How Are Priority Points Earned?
Exhibitors can earn points as follows: 

  • 1 point per year for exhibiting at WEFTEC (primary exhibitors only) 
  • 1 point per year for being a WEF Exhibitor Member  
  • 1 point per show for exhibiting at WEF Specialty Conferences  
  • 1 point per show for exhibiting in WEF's International Pavilion Program  

Can I keep my points if I do not exhibit at WEFTEC this year?
Companies can miss exhibiting at WEFTEC for 1 year and still retain their points. All accrued points will be removed from an exhibitor’s record if the exhibitor misses two consecutive WEFTEC shows.

A merger or acquisition has taken place with my company. What is WEF’s policy as it relates to priority points?
When a WEFTEC exhibiting company is part of a merger or acquisition, the acquired company may transfer its higher priority points to the acquiring company. To do so, legal documentation must be presented to WEF that shows all assets were sold to the acquiring company, including booth points. Once received, WEF can transfer the points to the acquiring company. The new points will supersede the acquiring company’s existing points, if any. Points cannot be combined.   

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Exhibitor Membership

What are the benefits of Exhibitor Membership?
The benefits of investing in WEF Exhibitor Membership include:

  • Access to Manufacturers’ Representatives
  • Earn Recognition for Your Technology
  • Earn Priority Points Toward Preferred Space
  • Grow Awareness and Gain Sales
  • Stay Informed on the Latest Sector News and Research
  • Booth Space Discounts – at WEFTEC and Specialty Conferences. 

I have a Professional or Corporate Membership. Can I get the member discount?
No, only companies with an activated Exhibitor Membership for the 2025 calendar year can receive the discount benefit.

What is the price for Exhibitor Membership?

Exhibitor Member Dues
(Based on total gross annual revenue in the wastewater collection and treatment field.) If multiple business units (such as parent/child or sibling companies) exhibit under one membership, then it is required that the membership be at the $3,150 level.

• Under $1 million per year US $840
• $1 million – $10 million per year US $1,470
• $10 million – $50 million per year US $2,250
• Over $50 million per year US $3,150

How do I become an Exhibitor Membership
To learn more about WEF Exhibitor Membership, including benefits and annual dues, go to https://www.wef.org/exhibitormembership. For membership questions or to activate/renew your membership, please contact: WEF Membership Services | 1-800-666-0206 or csc@wef.org 

Once your WEF Exhibitor Membership is activated, we will be notified, update your WEFTEC booth rate to the member rate, and send you a revised invoice.

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Booth Shares

What is a Booth Share?
Booth Shares are for companies who are legally related to the primary exhibiting company, such as a parent or child company. Booth Shares “share” the exhibit space with the primary, contracted exhibitor. The primary, contracted exhibitor must hold enough space to allow each company represented in a booth space at least 100 square feet per company. All Booth Shares must be approved by the primary exhibiting company. Note, only primary exhibiting companies are awarded priority points for their exhibiting participation. Booth Share companies are not awarded priority points for their exhibiting participation. 

What are the Booth Share Benefits?  

  • Basic listing in exhibitor directory (company and contact information, booth number w/ active link to floorplan, website, company description, 30 product categories) 
  • Searchable by company name on the floorplan  

How do I set up Booth Shares for my company? 
If the legally related Booth Share company has not previously exhibited at WEFTEC, we will need the following information to set them up in our system: 

  • Company name  
  • Billing Address 
  • Primary contact first name, last name, email, office and/or mobile number (please specify) 
  • Proof of legal relationship 

What is the cost of a Booth Share? 
Booth Share fee is $500 per share*. Booth share applications will be processed and approved once fees are paid in full. 

*New in 2025! Booth share fees will be waived for exhibitors with 1600 SF or larger. Share fees will be waived after the application is submitted. 

How can I access the Booth Share application?  
Booth share applications will be available in Spring 2025.  

Do Booth Shares earn Priority Points? 
No, only primary exhibiting companies are awarded priority points for their exhibiting participation. Booth Share companies are not awarded priority points for their exhibiting participation.

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Contacts 

I have more questions! Who can I contact?

WEFTEC Exhibition Sales
North America:
+1.703.684.2437 | WEFTECSales@wef.org

Outside North America
Nic Christy, Director, International Business Development
+44 (0) 789-992-7926 | NChristy@wef.org

Advertising & Sponsorship Sales
Nic Christy, Director, International Business Development
+44 (0) 789-992-7926 | NChristy@wef.org

WEF Buyers Guide
Jenny Grigsby, Sales Account Manager
+1.703.684.2451 | JGrigsby@wef.org

WEF Member Services
+1.800.666.0206 | CSC@wef.org
www.wef.org/exhibitormembership

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